Social media is an unproven discipline. A lot of people are jumping into the mix right now, so I’m sure you’re going to start getting bombarded with marketing offers.
Often small business owners will start a social media account only to post a few updates and then never return. Just like any other form of local internet marketing, you can’t expect instant results. Building relationships via the Internet takes time. You have to be consistent and keep at it. A best practice is to assign someone in your organization (or hire outside) to be in charge of managing your social media accounts and ensure they continue to post updates each and every week, at the very least.
There are some stats that is worth taking note on the internet. Of all of them, it is pretty obvious Facebook is the “King” and worth investing time into. It could be different for you, since you could be more engaging on Twitter.
The first thing your agency should do is make sure specific pages of your website are equipped with get inspired sharing tools. And not just every page, only those you’ve identified as pages your potential customers will want to share with people in their networks.
Try turning an article you previously wrote into a new blog post, maybe with a different spin. And vice versa – blog post to article. Try turning one into a video, or a slide show to put on SlideShare or Squidoo.
Each of them has struggled with the internet, but each of them stuck with it. Now they have a viral following. I don’t think you could be into internet marketing for months without being tempted to get social media profiles on one of these guys lists.
Do this instead: Create a company blog integrated into your website, and use that as the centerpiece of your Social Media campaign. It has lots of advantages. As Patrick Schwerdtfeger points out in his excellent book Webify Your Business, search engines like Google, Bing and Yahoo favor blogs.
There are more, but I would see that these 3 are the top ones. You may want to establish profiles on maybe 2 more max. The idea is to establish social media profile and get active on those networks. If you get involved with too many social media networks, it will be hard to stay active and interact with people on all of them because it can be time consuming. The more networks you get involved the bigger the ‘water-down’ effect.