Pinterest is a new social media platform. Sort of. It’s not that new. It has been around, but it’s just now getting popular for certain reasons. It seems new because it is just starting to get popular. It seems like every day there are lots of new people joining the system. It’s making the news in a variety of Internet circles. Have you set up a profile for your business yet? How come? Pinterest is proving a great way to share the personality of your business with others. Let’s look at a few ways that you can use the system to benefit your business.
So, really, right now in this world, we have the biggest advantage of becoming a successful internet marketer (or entrepreneur). And it is all up to you on whether you want to take that advantage or not. Remember that as you pass up on this opportunity, other people are gaining from it as fast as you pass it up.
Be Visible – Be everywhere your prospects are. Figure out all of the places your ideal prospects and clients hang out and make sure you are there too. Join social media groups. Participate in discussion boards, forums and blogs. Make sure you frequent the same social media sites to get their attention. Before long, you will be well known in the same circles that your ideal prospects are and they will begin to trust you as an expert in your niche and industry. We all know that people buy from those they know, like and trust. In addition, frequency builds recall and consistency builds trust. The more your prospects see you, the more they will remember you and consider doing business with you.
If you want to have a debate about internet speak, then we can do that, but not right now. Hear us out on this. Always try to create content which talks to the ‘middle of the road’. In other words, you’re not trying to impress Stephen Hawking with your vast knowledge of particle physics, but neither are you talking to a class of pre-schoolers. The language you use should be clear and correctly structured and spelt. Don’t presume everyone knows what ROFL means, or that they will appreciate seeing it. For your business, for SEO and for the image you want to project, take the higher ground, be strict with yourself and talk to people – properly!
Engage Your Customers – With your boards you are able to have your customers more involved with you online. This will allow them to comment on your images, pin their favorites, and share your My collection images with their followers and friends on the site. Give them a reason to enjoy interacting with you. This will definitely keep them coming back to your website often. This is how you build a relationship with your customers and website visitors while showing off your service or product.
Scheduling postings in advance is a great way to keep up with your branding while allowing yourself to focus on other activities that generate income, like content creation and product development. The automation of your social networks can also be helpful for creating the time necessary to actually be social! Think about it, you can be on Twitter providing service and building relationships (which should be the focus of your social media marketing) while productivity tools like Hootsuite and Buffer post your latest blog update or product offer to your other favorite networks.
Overall, a strong social media marketing campaign combined with a well-run pay per click advertising campaign can help grow your business . . . and keep it growing!